BART4U / Completed project / Shipped to Fort Worth, Texas

Yesway: Custom Freestanding Foam Logo Display

A 4-foot circular brand display, commissioned directly by Yesway. Bart Creative Studio developed the concept, fabricated and finished the display, then packed and shipped it to Fort Worth, Texas.

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Completed 4-foot Yesway freestanding foam logo display with raised PVC lettering and white base
Actual finished display in our workshop: a 48-inch-diameter foam body with dimensional PVC letters and rays.
Side view of the hard-coated Yesway foam logo showing raised half-inch PVC details and one-inch white PVC base
Side view showing the foam body's depth, raised details and white PVC base.

From brand artwork to a physical display

This project turned the Yesway brand mark into a freestanding dimensional logo. Rather than a flat printed panel, the display combines a shaped foam body with separately cut PVC letters and rays. The circular body was hard-coated and painted in the brand colors before the raised details were attached.

Project specifications
  • Client: Yesway — direct commission
  • Circle diameter: 4 ft / 48 in
  • Body: foam with hardcoat and painted finish
  • Raised letters and rays: ½-inch PVC, painted in brand colors
  • Base: 1-inch-thick white PVC
  • Scope: concept development, fabrication, finishing, assembly, packing and shipping
  • Shipping destination: Fort Worth, Texas

1. Concept development

We first created a visual mockup to show the logo as a freestanding display, including its circular format, raised lettering and base. The rendering below is a design concept, not a photograph of the finished piece. The as-built specifications are listed above.

Concept rendering for the Yesway 4-foot freestanding logo display, shown before fabrication
Concept rendering — the base and construction details were developed during production.

2. Foam shaping and logo preparation

Raw circular foam blank for the Yesway logo before hardcoat and painting
The circular foam blank before protective coating and color finishing.
Yesway lettering and ray layout template used during logo fabrication
Logo layout and detail preparation in the workshop.

3. Hardcoat, paint and raised PVC details

After cutting the foam circle, we applied hardcoat and painted the body in Yesway's brand colors. The letters and rays were cut from ½-inch PVC, painted and attached to create the raised logo. The finished circle was mounted on a white PVC base made from 1-inch material.

4. Packing and shipping to Texas

Once fabrication and assembly were complete, we packed the display and shipped it to Fort Worth, Texas. The project shows how a custom dimensional brand display can be fabricated in our Florida workshop for a client in another state.

Planning a freestanding logo display?

Send your logo artwork, approximate dimensions, destination ZIP code, intended use and required delivery date. We will review the material, finish, base and shipping requirements and prepare a custom estimate. Every display is quoted individually.

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